The report is all impressions
Impressions, reach, click-through rate, "brand awareness." Everything except how many people actually called, filled out a form, or bought something.
Independent second opinion
Your agency
Your agency
says it's
working.
Prove it.
Most business owners have no way to tell a great marketing agency from an expensive one. Send us your website and we'll audit the SEO or Google Ads work you're already paying for, then tell you exactly what we find. Free, and we'll say so if your agency is doing a good job.
- No account access needed to start
- 3 business days
- Written in plain English
Sample report / redacted
0of 100
Agency health score
Seven months of retainer, no conversion tracking on the form that actually generates leads. Every report they sent was measuring the wrong thing.
Retainer at risk
The tell-tale signs
If any of this sounds familiar, you already know something is off.
None of these prove your agency is bad. All of them are worth a second look before you renew.
You can't get a straight answer
You ask what changed last month and get a paragraph of jargon back. Good agencies can explain their work to a smart person in about two minutes.
You don't own your accounts
The Google Ads account, the Analytics property, the domain. If leaving your agency means losing your data and history, that was designed on purpose.
Nothing has changed in months
Same campaigns, same budget split, same ad copy since the day you signed. A retainer is supposed to buy ongoing work, not a subscription to a screenshot.
Leads went up but revenue didn't
Usually means the traffic is cheap and unqualified, or the "conversions" being counted aren't real ones. Both are fixable once you can see it.
Your gut says you're overpaying
You're spending real money every month and can't tell what it bought. That feeling is worth taking seriously. It's usually right.
The audit
What we actually look at.
Pick one or both. The findings come back ranked by how much money each one is costing you, not by how easy it was for us to find.
SEO audit
Everything visible from the outside, plus whatever you choose to share.
- Are you ranking for anything that matters?
Real commercial terms with buying intent, not your own company name.
- Technical health
Crawl errors, indexing problems, redirect chains, broken internal links, mobile issues.
- Page speed and Core Web Vitals
What Google measures, and what it's costing you in rankings and drop-off.
- Content that earns its place
Thin pages, duplicate pages, blog posts written for a keyword tool instead of a customer.
- Backlink quality
Whether links were earned or bought in bulk, and whether any of them are a liability.
- Local and map pack visibility
Google Business Profile setup, citations, review velocity, service-area coverage.
- How you look to AI search
Whether ChatGPT, Gemini and AI Overviews can find and cite you when someone asks.
Google Ads audit
This one needs read-only access. It's where the wasted money usually hides.
- Is conversion tracking even real?
The first thing we check and the thing that's broken most often. Everything else depends on it.
- Search terms you're paying for
The actual queries, not the keywords. This is where irrelevant spend shows up in black and white.
- Negative keyword hygiene
An account with no negatives is an account nobody is managing.
- Match types and structure
Whether broad match is quietly spending your budget on whatever Google feels like.
- Branded vs non-branded spend
If most of your "results" come from people searching your own name, you were going to get those anyway.
- Performance Max black boxes
What's actually inside the campaign, how much is going to Display and YouTube, and whether that was a choice.
- Change history
A timestamped record of what your agency has done in your account, month by month. It settles the argument fast.
How it works
Three steps. No sales call to get started.
2 minutes
01
Send us your site
Fill in the form below with your website and what you want checked. Tell us what's bugging you if you want. That context helps.
3 days
02
We dig in
A real person runs the audit. For SEO we start with what's public. For Google Ads we'll ask for read-only access, which takes you about thirty seconds to grant and doesn't let us change anything.
Yours to keep
03
You get the findings
A written report ranked by what's costing you the most, with a short call if you want to walk through it. No obligation, and the document is yours whatever you decide to do next.
Honest fit
This is worth your time if…
✓ A good fit
- You're paying an agency or freelancer at least a few thousand a month and can't tell what you're getting.
- You're spending on Google Ads and nobody has shown you a search terms report.
- Your contract is up for renewal and you want a second opinion before you sign again.
- You're about to hire an agency and want to know what good looks like first.
- You inherited the marketing from someone who left and have no idea what's set up.
– Probably not yet
- You have no website traffic and no ad spend. There's nothing to audit yet.
- You started with the agency three weeks ago. Give real work time to show up.
- You want us to build a case for a refund. We report what we find, we don't work backwards from a conclusion.
- You want a free strategy deck. This is an audit of existing work, not a pitch document.
Free audit request
Find out what you're really paying for.
Two minutes to submit. Three business days to get it back. No card, no contract, and no obligation to work with us afterwards.
- We never contact your agency
This stays between us unless you decide otherwise.
- Read-only access, only if you want the ads audit
We can't spend money, pause campaigns, or change a single setting.
- If your agency is doing well, we'll tell you that
It happens more than you'd think, and it's a useful answer too.
Got it. We're on it.
Check your inbox for a confirmation. If we need read-only access for the Google Ads side, we'll send instructions in the same email. Expect the findings within three business days.
Free download
Not ready to hand over your site? Audit them yourself.
A nine page PDF with 40 checks you can run on your own agency this week, plus the exact screens to look at and what a bad answer sounds like. No fluff, no gated webinar at the end.
- The exact Google Ads screens to open and what you should see when you get there.
- How to tell real SEO progress from busywork using Search Console, in about ten minutes.
- The ownership checks most people skip until the day they try to leave.
- A scoring page that turns your answers into a straight verdict.
Your download is starting.
If nothing happened, click here to grab it. The link keeps working for seven days.
Questions
The things everyone asks first.
It's free. What's the catch?
The audit takes us a few hours and we do it hoping some of you will want help fixing what we find. Most won't, and that's fine. You keep the report either way, and you're welcome to hand it to your current agency and ask them to sort it out. Plenty of people do exactly that.
Do you need access to my accounts?
Not for SEO. We can do that from the outside. For Google Ads we need read-only access, which is a permission level Google provides specifically so people can look without touching. We can't change bids, pause campaigns, or spend a dollar. You can revoke it in two clicks whenever you like.
Will you contact my agency or tell them I did this?
No. We don't reach out to them and they won't hear about it from us. Worth knowing: if we're added to your Google Ads account, an account admin can see the access list, so an attentive agency might notice. If that's a concern, tell us in the form and we'll work around it.
What if my agency turns out to be good?
Then we say so, in writing, and you go back to work with one less thing to worry about. We're not going to invent problems to win your business. If every audit we ran came back a disaster, you'd be right to assume we were making it up.
How long does it take?
Three business days from when we have what we need. If you asked for the Google Ads audit, that clock starts once access is granted. Complicated accounts sometimes take a day longer and we'll tell you if that's the case.
Are you going to try to sell me something?
We'll offer a short call to walk you through the findings, because a document is easier to understand with someone explaining it. If you'd rather just read it, say so and we'll leave you alone. If you want a quote for fixing things, ask and we'll give you one.
What do you do with my information?
We use it to run your audit and email you the results. We don't sell it, we don't add you to a list, and we don't share it with anyone. Ask us to delete it at any point and we will.
Last thing
Stop guessing whether it's working.
Twelve months of a bad retainer costs more than most people realize, and the only way to know is to look. It takes two minutes to ask.
Get my free audit